City Center Wines was the longtime dream of brother and sister team David Hansen and Linda Lloyd. They grew up in Verona, Wisconsin, a suburb of Madison. Both graduated from UW-Madison. Linda left immediately for San Francisco with no real plan other than have fun and hopefully go to design school, and see where life would lead her. She did get a degree in fashion design, but she ended up in the optical industry, traveling the US selling eyewear. She met her future husband in San Francisco, and they later moved to LA where they got married and started a family. David stayed in Madison for a while, attending business school, and became an accountant. He moved to Seattle, then to LA. After leaving the corporate accounting world for David, and the eyeglass industry for Linda, and a move to Boise, Idaho, they decided to go for their dream.